I have to admit, I’ve enjoyed the new Volkswagen Routan commercials featuring Brooke Shields. The quirky and creative “she's having a baby just to get a Routan” ads are a dramatic departure from the usual stylized image of a vehicle heading down the road with a current hip song playing over the top that seem to be the common creative of choice in the automotive industry. I have to admit I thought of one of the links respected Adweek columnist Barbara Lippert brings up in this piece on the campaign but I definitely didn’t think of the others she mentions. Click here to view the "Routan Boom."sdf
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