A company’s brand can be described and measured in so many ways. But in essence your brand is how you communicate. A brand promise then, is how you promise to communicate to your customer.
Brand building begins (and sometimes ends) with how you visually and verbally communicate your message. Visually from how you look in your marketing message and verbally in what you say.
Another core essential to a brand is how well you execute on your promise. For example, McDonald’s promises fast food for cheap and 99% of the time they get the job done. Find your promise (smart, best, fastest, most innovative, etc) and keep to it.
Most agencies can help graphically (“hey, here’s a cool logo”) and some can even help verbally (“Got Technology”), but very few will help with their client’s brand. Multiply is one of the few agencies who will holistically help you build your brand from wherever we begin.