“Don’t cook bacon in the nude.”
“Rinse and Repeat.”
“We provide IT solutions.”
Three phrases, one ridiculous, one that made Proctor and Gamble millions, and one that says nothing. We can’t promise we will make you millions, but we can promise you that the copy we write will be on task, to the point and most important it will speak to your target audience. Oh and yes, we may slide in a ridiculous headline once in a while just to make sure you’re paying attention.