In fact, I really like this recent ad using Elton John’s Rocket Man. It accomplishes so much in 30 seconds:

- We’re hip (we have an Elton John song in our ad – do the math on all of the things Elton John can mean to your brand).

- We’re ageless (the actors in the ad consume the 25-54 demo, it’s amazing how they pull it off).

- We’re upscale (look at the environments these people are in — spas, nice neighborhoods, etc).

- We’re funny (the wrong word bit is always funny, especially to a song I’ve heard a million times and still don’t know the words).  As a public service, here is a link to the real words.

This ad is an A+.

But here’s the dilemma.  The objective of the ad was to promote a feature on their Passat, the “crystal clear Fender audio…”  It only took me 114 views of this on YouTube to finally get why they were using the don’t get the words schtick.  I know I’m not as smart as the average bear, but I gotta believe the primary objective of the ad – promote Fender Audio – barely turned into tertiary (fancy word check) objective fulfilled.  As a creative, the dilemma happens all the time – do you use the home run creative and support the brand or do you keep it straight and promote the objective. Not always an easy problem to solve.

Well done, Guillaume Bouchard. Not bad for a French Canadien dude.

In order to get to SEO Heaven, which could be best described as the first page of a search engine assuming no one in their right mind goes to pages 2 through 1 million, there are some pretty basic steps to get your website headed in the right direction.  That is not the point of this blog entry.

The point of this entry and the purpose of this blog is to counsel my readers to make your websites a destination.  No, I’m not suggesting you deceive your visitors or the search engines to visit your site.  But what I am doing is suggesting to get (the right) people to your site, you have to realize that the content on your site has to be good.

Good, not boring.  Good, not fresh or updated frequently.  Good, relevant content that has to do with your product/company/message.  Good as in consistently providing your followers something fresh to chew on.

Okay, if you’re still reading (most readers of weblogs stop reading after 131 words, so this blog is probably between me, myself and I)….watch this guy…Philip DeFranco.  He is a walking and talking Internet Superstar.  He follows the formula to a T.  He’s fresh, he’s funny, and most of all he does what he says he’s going to do (two times a week).  His traffic to his site and his “Channel” are amazing.  Most videos he releases have nearly 1 million views (some twice that).  The beauty is he didn’t need NBC, CBS, ABC or (God forbid) Fox to get him 1 million views. Stalwart shows like America’s Got Talent, Paul Reiser Show, or NHL Hockey all have similar draws on NBC.  Nice work Phil, Sexy Phil or Philly (not sure how you prefer to be addressed).

No, you don’t need to be just funny to get people to your site.  Just capitalize on what you are good at and stick to it (Phil is funny and he capitalized on it).  The stick to it part takes a lot of hard work and a ton of patience.  Eventually in this virtual world you can have the same success as P-Dawg (I made that one up).

Gone are the days of the land line, three television networks and 12 radio stations.  Hello cable, SiriusXm, hello email, twitter, facebook, text.  And once you figure out where they are, boom, the next big thing will hit.

- We are putting the finishing touches on a three dimensional mailer for a new client, Strategic Fundraising. The campaign is designed for their sales staff to warm up the sale.

- We are just starting to write a radio ad for the American Health Information Management Association (AHIMA).  AHIMA is promoting their Annual Conference to it’s membership of nearly 100,000 members nationwide (oh, yeah and we are doing some Social Media for them as well!!!).

Proven strategies whether they are old school or new school will always be leaned on, especially in risky economic times.  As for the fax campaign, that has about as much chance of coming back as the fanny pack or New Coke.

My favorite is the one where you can send a text message to an assigned number and it will start the engine of the car on the billboard….very cool.

Second favorite is the touchscreen video game at the bus stop.  Wow, genius idea to activating your brand.

Can’t wait to align one of our clients with a new and unique media type soon (mind spinning with ideas).

-TZ

Within weeks, you can have simple searches for simple terms found on the search engines.

Title Tag: Rule number 1, stop naming your home page “Home” in the title tag of your website’s HTML code.  If you own Acme Floor Sanding in South Minneapolis, then list your business as such in the Title Tag of your home page (note: this is what search engines index/look for when searching your site).

H1 or H2 Tag: Rule 2, match it up. Acme Floor Sanding better be repeated in your Headline (H1 or H2) tag in your first page.  The search engines love it when you tell them more than once what your name is and what you do.

Body Copy: Rule 3, by now you get the point tell your prospects what your name is, what you do and where you are located.  If these three cells of data match up, voila, someone can find.

These are 3 simple steps to searchability, there are tons more that can gain you relevance with the search engines.  But for those secrets and more, you’d have to call someone (haha).