Knowing your audience prior to message development is essential. Prior to any new project with Multiply, an analysis of your current brand structure and promise is essential to a successful marketing campaign.
Any project that has great potential or risk requires a level of planning that will insure success or predict positive outcomes. Market research can entail several different kinds of baseline testing.
These include:
Focus groups – a randomly selected group of people in your target demographic.
Mall intercepts – one on one interviews with target demo at shopping malls.
Web analytics – a review of current website traffic and potential opportunities.
Brand Development Index – measurement of brand perception in your marketplace.
No matter the type of research we do, our goal is to provide our clients with a sound analysis of it’s current state (baseline) and establish a target for their future growth.